Baxa introduced their oral syringes in 1975 as a safer alternative to accurately deliver oral liquid medications. Their OEM line allows companies to customize Baxa oral syringes with their own branding. Baxa needed a way to highlight the quality and legacy of their products and their stellar customer service. This brochure quickly connects the quality of Baxa's products with the partnership between Baxa and their customers—all hidden within the "+" symbol created from the oral syringes.
This design also served as a theme for a trade show booth later in the year—the basic pattern of the syringe “+” shapes transformed into a colorful kaleidoscope to increase the visual impact at a crowded trade show.
